Role: Strategist, Copywriter, Creative Director

Developed “Back to the Roots,” a campaign concept designed to reconnect Teambilt with the culture and tradition of the game while reinforcing its position as a performance-driven athletic brand. Inspired by the grassroots spirit of 90s soccer, the campaign centered on grit, discipline, team pride, and love of the sport.

Shaped the campaign direction through vintage-inspired visuals, grounded messaging, and storytelling that emphasized the meaning behind the uniform rather than just the product itself.