Google Maps
Designed a new experience within Google Maps, enhancing user engagement and retention in a competitive category. Conducted user research to inform the development and testing of prototypes, ensuring a seamless and compelling user experience.
Persona: Christina
User research revealed key themes aligning with our persona, Christina: a need for better safety information, a demand for personalized recommendations like local tips and events, and interest in seamless integration with apps like Yelp and TripAdvisor.
Christina wants to easily discover local, non-touristy spots and access neighborhood safety information in one app. This ensures she can enjoy an authentic, worry-free experience without switching between multiple apps.
A happy path is the ideal user journey where everything works smoothly, and the user achieves their goal without any issues or interruptions. It's the simplest, most efficient process for accomplishing a task in the app. View Christina’s happy path above.
Try out my prototype by clicking on the picture above. This will give you a hands-on look at the user experience designed to meet Christina’s needs and streamline her journey.