Ethan: Persona One

Lily: Persona Two

Focused on PPC keywords like [Skullcandy Crusher Evo] and Bluetooth Headphones to target our personas, increase engagement, and drive conversions.

Skullcandy's PPC ads are performing well, but by increasing personalization—such as custom ads for specific products like the Crusher ANC 2—can boost conversions by, driving higher relevance and engagement.

Designed a high-converting landing page for Skullcandy's PPC and display ads, optimized for targeted product engagement and conversions.

Created a Welcome Series email flow to enhance customer engagement and build stronger relationships from the first interaction.

'Welcome to Skullcandy' email as the first touchpoint, offering a 10% discount to drive conversions and encourage immediate purchases.

'Featured Product' email as the second touchpoint, sent one day later, showcasing best-selling headphones like the Crusher Evo to drive interest and boost sales.

Skullcandy's current social media strategy is strong, but to boost engagement, they could create a Skullcandy playlist—after all, they are in the audio business! Additionally, leveraging our amazing collaborations, like with Canelo Álvarez, by posting captions in both English and Spanish would help capture a broader audience.

Created a blog for Skullcandy, following a content outline I developed to increase engagement, drive traffic, and improve brand visibility.

Skullcandy blog featuring clickable images and links to enhance user experience, drive traffic, and improve engagement.