Role: Strategist, Copywriter

Contributed to "The Collection," a full-funnel campaign concept inspired by the iconic baseball card era, positioning Teambilt's custom uniforms as part of a lasting collection rather than a single purchase. Drawing on the nostalgia of collectible sports culture, the campaign reframed each jersey as a symbol of identity, legacy, and team history.

As the campaign's strategist and copywriter, I developed the messaging framework and wrote copy that carried the concept across the customer journey. The narrative emphasized that every uniform tells a story and every season adds to a team's collection, creating an emotional connection that elevated the brand beyond product features.